BIOGRAPHY
A m'l rum da me
A m’l rum da me is an artist collective formed by Carlotta Moretti, Martina Ceccarelli, and Carolina Barbieri.
Graduates of the Florence Academy of Fine Arts in set design and graphics, they founded the collective in 2017. Its name, in the dialect of Carrara, means “I do it on my own,” a clear reference to the trio’s origin and to a feminist ideology. The project began as a graphic endeavor aimed primarily at promoting the territory and local traditions through illustrations and merchandise that achieved notable success—thanks also to the citizens’ need to rediscover a feeling that had faded over time: love for their own city.
Today, while maintaining the desire to engage and communicate with the city, the project has evolved in new directions. The collective now focuses on a variety of graphic, communication and artistic projects, always favoring illustration and street art as tools to address social issues.
In 2020, for the “Singolare Plurale” exhibition at the Graphic Days in Turin, they presented a story deeply rooted in Carrara: Teste di Marmo e di Anarchia, a tribute to the struggles of Alberto Meschi.
In 2021, during Pride Month, they created an LGBTQIA+ themed mural in the courtyard of The Student Hotel in Florence, in collaboration with the Calimaia collective and Studio Sofa. Also in 2021, they organized NON POTETE CANCELLARCI, a fundraising and awareness campaign for Pangea Onlus against the Taliban occupation, in support of Afghan women, to whom they dedicated the mural of the same name in Via Carriona in Carrara. That same year they began a collaboration with Castel Romano Designer Outlet and Differenza Donna on a series of initiatives against gender-based violence, including the installation Libere di scegliere, which is still located at Municipio VIII in Rome.
In 2022, they created DEACURA in Milan in collaboration with Fantastudio, Worldrise Onlus, and Woolrich. The 125-square-meter mural, painted with Airlite anti-smog paints, is dedicated to the protection of the sea.
Also in 2022, the ambitious project Attorno al sette Luglio came to life. In collaboration with other local organizations, this multi-day annual event was born with the goal of carrying forward Carrara’s tradition of resistance—and especially that of the women of July 7, 1944 (a theme always present in the collective’s work). Four evenings of talks, films, music, and exhibitions promote a public dialogue in the square about the many challenges posed by contemporary life.
In their own way, they try to change things by bringing to light the beauty, respect, and value of every social and civil cause.
Today, while maintaining the desire to engage and communicate with the city, the project has evolved in new directions. The collective now focuses on a variety of graphic, communication and artistic projects, always favoring illustration and street art as tools to address social issues.
In 2020, for the “Singolare Plurale” exhibition at the Graphic Days in Turin, they presented a story deeply rooted in Carrara: Teste di Marmo e di Anarchia, a tribute to the struggles of Alberto Meschi.
In 2021, during Pride Month, they created an LGBTQIA+ themed mural in the courtyard of The Student Hotel in Florence, in collaboration with the Calimaia collective and Studio Sofa. Also in 2021, they organized NON POTETE CANCELLARCI, a fundraising and awareness campaign for Pangea Onlus against the Taliban occupation, in support of Afghan women, to whom they dedicated the mural of the same name in Via Carriona in Carrara. That same year they began a collaboration with Castel Romano Designer Outlet and Differenza Donna on a series of initiatives against gender-based violence, including the installation Libere di scegliere, which is still located at Municipio VIII in Rome.
In 2022, they created DEACURA in Milan in collaboration with Fantastudio, Worldrise Onlus, and Woolrich. The 125-square-meter mural, painted with Airlite anti-smog paints, is dedicated to the protection of the sea.
Also in 2022, the ambitious project Attorno al sette Luglio came to life. In collaboration with other local organizations, this multi-day annual event was born with the goal of carrying forward Carrara’s tradition of resistance—and especially that of the women of July 7, 1944 (a theme always present in the collective’s work). Four evenings of talks, films, music, and exhibitions promote a public dialogue in the square about the many challenges posed by contemporary life.
In their own way, they try to change things by bringing to light the beauty, respect, and value of every social and civil cause.
